Healthcare Equity

Process: I took the frames that were provided to me and looked at how each frame could be linked through animation. I selected art elements that would lend to fluid transitions or could build on each other. I researched how people use animated gifs on Instagram stories and how icons are animated. I went on my own Instagram to see how I interact with it to make the placement of the gifs in the video example look more human and real.

Solution: The team developed a campaign that would serve as a movement to call to action better healthcare equity. We used a video to highlight the cohesiveness of the campaign and the potential it would have to encourage participation through social media and environmental awareness.

Category: Video Editing and Motion Graphics

Background: The magazine, Medical, Marketing, and Media (MM+M) called creatives to convince the world to end the unbalance of healthcare access highlighted by the COVID-19 pandemic. I was brought on the team as the Video Editor and Motion Graphics Artist.

Target Audience: Young Adults ages 14 to 18 and Adults ages 18+ of all ethnic backgrounds in America who are interested in supporting a community-level cause.

Role: Video Editor and Motion Graphics Artist

Software: Premiere Pro | After Effects | Illustrator | Photoshop

Video Submission

Instagram Stories GIFs

Here is a closer look at the icons I animated. I also created my own Instagram Stories and showed how someone might use the stickers on Instagram.

I created a video of a person interacting with Instagram Stories on their iPhone from scratch.


Demo Video: How to Animate an Icon

I created a short demo video on how to animate an icon for the heartbeat icon in the health care equity video above.
Developed for UC Berkeley Extension Graphic Design Program.