Crispian Bakery

Category: Layout Design

Goal: The goal was to expand an existing brand and develop material based on the current logo and brand colors.

Background: Crispian Bakery is a local bakery located in Alameda, California. They sell all kinds of baked goods and seasonal pastries to the local community at their store and farmer market locations.

Target audience: Farmers Market shoppers and catering. Individuals who are interested in baked goods and pastries
for their next event or celebration.

Softwares: Photoshop | InDesign | Illustrator

Developed for the UC Berkeley Extension Graphic Design Program.

Problem: With an already existing brand and local following, Crispian needed more branding materials.

Process: I took a look at what they already had in terms of branding materials and identify opportunities where the branding was missing. I really liked the logo they already had and I wanted to see how I could rework it to the materials I was creating. I also wanted to take parts of the logo that I felt were unique to the brand to create art assets that could be used for branding.

Solution: For a local business that has been around since 2014, I thought I could bring a fresh look to the logo. I also took the opportunity to develop art assets derived from the logo. Because the rolling pin and the wheat are integral parts of the bakery’s original logo, I felt that they were recognizable and unique to their current brand. From the development of the new logo, I created materials that reflected the new look and feel. Overall, my biggest focus was to keep it minimal, modern, and creative.

Logo Update

I took inspiration from the years of different Starbucks iterations and put it towards the duck in the original logo. I wanted to keep it as close to the original as possible while giving it new life.

Print Materials

Business card

I updated the business card with the new branding and kept it simple. I used the blue to highlight important information and as accents when appropriate.

Brochure

I created a new brochure that could be used for mail-to products they offer as well as at the Farmer’s Market booths for new customers.

Banner for Farmer’s Market

Using the wheat and rolling pin assets I created from the original logo, I designed a new banner for the two Farmer’s Markets that Crispian Bakery participates in.

Packaging Materials

I created a stamp because a lot of small businesses use stamps as a way to cut down costs. I also designed a few other materials in case the business had need of more branded materials.

Multi-use stamp

I created a logo specifically for a stamp, so it could be stamped onto packaging, coffee cups, and more.

Coffee materials stamped

From coffee cups to paper bags, this is how the stamp would be used to cut costs.

 

To-go package labels

This is derived from the existing packaging Crispian Bakery has for their mail orders and on location goodies. I added the website and Instagram handle on the back as a reminder for customers on where they could find more baked goods or show off their purchases on Instagram by tagging the bakery.

 

Paper bags

For those special deliveries or online order pick ups, I designed a paper bag that would be used for large orders. On the front, I have the logo along with an excerpt from Henry V by William Shakespeare that is important to the brand as that is where the owners got inspiration for the bakery’s name.

 

Bread paper bags

I kept the bread bags simple with the logo on top. On the bottom I included the address of the bakery, website URL, and the Instagram handle.

Coffee cups

I saw that there was an opportunity for Crispian Bakery to have a more branded coffee cup. Because customers come for their baked goods, they also grab a breakfast drink to go with their food.